Nike Unite, the latest retail concept from iconic sports brand Nike, today opens its doors at Blanchardstown Centre, Dublin’s largest retail and leisure destination. The first store of its kind in Ireland, Nike Unite puts the community first, aiming to help local people connect with sport. The unit features an in-store community wall, celebrating Dublin athletes and sporting achievement, as well as local landmarks and partnerships.
The new store is the latest expression of the global Nike Unite store concept, a local home court for members and the most valuable destination for sport.
The Nike Unite Blanchardstown Centre store will offer an innovative shopping experience for customers through their Interactive Service Desk. The Service desk offers wide range of online to offline services such as click & collect, digital orders returns and self-service checkout and more.
The store spans 10,000 sq ft in total and caters to all – stocking Nike’s latest sports, fashion and footwear ranges for men, women, teens and kids. It will serve to strengthen Blanchardstown’s athleisure offer – situated next door to JD Sports’ flagship store and adjacent to popular brands such as Lifestyle Sports, Skechers and Schuh.
The store is the latest in a string of recent openings at Blanchardstown. A number of well-known household names – including Bershka, FLANNELS and Zara – have also opened at the centre in the last few months, resulting in notably strong footfall – up 8% YTD in 2022. April was a particularly busy month at the centre, being the busiest month in terms of footfall over the past five years. The strong flow of deals reflects resilience of the Irish market, as well as the strength of the offer for brands at Blanchardstown centre.
Sharon Walsh, Leasing Director at Falcon AM, asset managers for Blanchardstown Centre, commented: “We’re incredibly excited that Nike has chosen Blanchardstown Centre for the opening of Ireland’s first Nike Unite store. A compelling in-store experience is increasingly important to consumers and this new concept speaks directly to that. The community focus and experiential element offers something different – and will act as a real draw. Alongside a host of other exciting signings over the past 12 months, today’s opening attests to the resilience of Ireland’s retail market and the ‘prime’ space the centre offers. Occupancy remains high and we have seen strong footfall since the beginning of the year – as customers visit the centre to enjoy our diverse mix of retail and leisure brands.”
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